Promotional Mustang Question

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What did a Promotional Mustang mean, was it a showroom floor mustang ordered by the dealer very early to get attention on the new Mustang year after year.  I was told 196 mustangs were promotional cars.  Please advise

Happy New Year
TY
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[Tired Sheep]

Told by who?

You need a lot more context to get an answer

Is this specific to one year? One promotion? A specific promotion?  A specific type of car?

There were literally thousands of Ford dealers and everyone of them ran promotions continuously

[98SVT - was 06GT]

It might have been one that was assigned to some type of dealer event. When Ford is announcing a new car they bring 50-200 dealer reps together and host an intro party where they tell them about the car, options, etc. Then the dealers drive home in their car that was there.
This one at Ontario Speedway had over 100 black/gold Mustang II.
Sometimes there were cars built with a promotional tie in to a product - Think pink Mary Kay cars - red/white Mustangs with red and white interiors for Coke (I've seen claims but no proof) - Jeeps with Levi interiors.
It was nothing new my 59 Studebaker Wagon was part of the dealer driveaway intro at the factory. Then the dealer was able to order his car and pick it up at the event where they toured the plant and watched the new Larks being built. Mine was ordered with every option checked. I figure the dealer got it for his wife.